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The 11 rules of advertising
A collection of witticisms from years in the industry:
Rule # 1
Great creative ideas depend entirely on passion, imagination and a
good fat check.
Rule # 2
Brainstorming is the rock & roll part of any creative process.
Rule # 3
The designer who is in love with his Apple computer must seek
professional help immediately.
Rule # 4
The copy writter with the most deadlines won't make it to happy
hour.
Rule # 5
The agency with the most awards must be investigated.
Rule # 6
The client with the biggest flat-screen monitor is not allowed to
argue about the final bill.
Rule # 7
The client who believes that great creative concepts are generated
by computer software shouldn't be your client. If you must make an
exception, charge him twice as much.
Rule # 8
The client who acts controlling and pretends to play "creative
director" most likely believes he can represent himself in court too.
Rule # 9
There is only one thing worse than a bad concept, and that is a
good concept gone bad.
Rule # 10
The closer the deadline, the faster the clock ticks.
Rule # 11
If you drink, don't email.
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